Latent Health · Brand guidelines · v1.0 · 2026

Brand Guidelines

Simplifying the journey to health

Introduction

One intelligence. Two vantages.

In darkness, the system reveals its architecture, vast, structural, seen

from above. In light, it reveals its nature, precise, atmospheric, seen from within.

As above, so below.

Latent Health is an enterprise pharmacy intelligence platform that finds signal in complexity. We're the quiet architecture beneath healthcare operations—the controlled intelligence layer that changes how enterprises understand their pharmaceutical data.

What is Latent

We: Find signal in pharmacy complexity. Focus on precision data intelligence for enterprises. Enable teams to make

faster, smarter decisions on pharmaceutical operations.

Act as the controlled intelligence layer on which institutions can rely and build.

Latent Health is the enterprise pharmacy intelligence platform that brings signal to complexity. We're the only pharmacy infrastructure layer designed for modern institutions—bringing all their data systems into one place, in a simple and reliable way, offering clarity, precision, and confidence to operate.

Brand Foundations

Mission

To make pharmacy the intelligent engine of growth and care in modern medicine.

Latent Health enables pharmacy for the next era in medicine, where new therapies unlock health breakthroughs and specialty pharmacy plays a crucial role in financing healthcare.

Vision

To simplify the journey from diagnosis to health. Creating a world where every healing journey is supported by the best possible clinical information, with no bottlenecks due to labor constraints, bureaucracy, or lack of communication.

Values

Radical Honesty

No downplaying the problem or the math

Proven Results

Every claim has a customer and a number behind it

Technical Integrity

Built around the AI, not bolted onto it

Sharp Conviction

A clear point of view, held publicly, in writing

Brand Concept

We're not just a platform of technology, we are a platform for change.

Latent Health exists to make sure the medicine that already exists actually reaches patients, by replacing the broken bureaucratic layer between diagnosis and treatment with intelligent automation.

Attributes

Grounded

Human

Rigorous

Bold

Principled

Authoritative

Logo

Brandmark

The lockup combines the logomark and wordmark into a single unified signature. It is the preferred version for most brand applications.

Brand markDownload SVG

Wordmark

The wordmark is the typographic expression of the brand name, designed as a custom lettering piece that captures the brand's identity in its letterforms. Use the wordmark as the primary logo in headlines, hero sections, and any placement where the brand name alone needs to make a bold statement.

WordmarkDownload SVG

Logomark

The logomark is the natural evolution of the previous latent logo, transitioning from a rigid hexagon into six individual nodes. It keeps the heritage in the arrangement, six points in perfect hexagonal symmetry, the Structure state of the Signal Cluster system, fully ordered rather than loosely clustered.

That precision is what lets the mark read as connectivity and networked signal, while bridging brand history with a forward-looking, signal-driven identity. As a standalone mark, it remains legible and recognizable at any scale.

60°

0°

60°

120°

180°

240°

300°

D = 90

R = 91

Gap ≈ 1

Measurements

Circle diameter (D)

90 px

Orbit radius (R)

91 px

Center-to-center dist.

91 px

Gap between adj. circles

Angular spacing

60°

≈ 1 px

Number of circles

Arrangement

hexagon

Circle Positions (from top, CW)

Circle 1

0°

Circle 2

60°

Circle 3

120°

Circle 4

180°

Circle 5

Circle 6

300°

240°

LogomarkDownload SVG

Clearspace

Adequate clear space ensures the logo remains visible and visually separated from surrounding elements. Maintain a minimum clear space equal to the height of the symbol around every side of the logo.

0.5X

Clearspace

Logotype Scale

Using the logo below its minimum size reduces readability and weakens brand recognition. Always use the largest practical size while respecting layout constraints.

1.5x

Logomark Scale

The isotype scales across three sizes, large, medium, and small, each calibrated to hold its shape and read clearly at that size.

Large

Width: 100pt

Medium

Width: 40pt

Small

Width: 18pt

Large

Width: 100pt

Medium

Width: 40pt

Small

Width: 18pt

Favicon Sizes

At these small sizes, the logomark works as a favicon or app icon, in both square and circular crops, staying legible and instantly recognizable across the full range, from 180×180 down to 16×16.

180x180

128x128

64x64

32x32

16x16

FaviconDownload Favicon

Correct Use

When applying the logo across different backgrounds, it is essential to ensure optimal legibility and strong visual impact. On light backgrounds, the Onyx version of the logo should be used. On dark backgrounds, the White Smoke version should be used.

Correct Use

Avoid placing the logo over visually busy images. If necessary, use a solid black at 30% opacity to create greater contrast.

Logo Misuse

Avoid making substantial modifications to the logo such as warping, distorting, changing the proportions, or choosing visually awkward orientations and placements.

Do not warp/distort

Do not change the logo disposition

Do not apply black drop shadows

Do not change proportions

Do not use multiple colors

Do not outline the logo

Partnerships

Latent uses three separators when appearing alongside other brands:

x = Collaboration — joint initiatives and campaigns where both brands actively participate.

+ = Integration — technology partnerships and combined solutions expressing added capability.

| = Institutional coexistence — neutral separator for corporate materials and presentations.

When using any separator, maintain proper sizing and minimum spacing. Optical adjustments may be necessary to achieve visual balance.

spacing reference:

1/2 logomark

Tag

For Latent's tagline, spacing is defined using a unit equivalent to two-thirds the width of the logomark.

This measurement ensures balance and visual consistency across the entire brand.

spacing reference:

Simplifying the
journey to health

2.12 · Icon Tagline Lockup

Icon Tagline Lockup

The icon with the tagline is the tagline lockup for the Latent brand. Spacing is defined using a unit equivalent to two-thirds the width of the logomark.

Simplifying the
journey to health

Icon Tagline Lockup

Simplifying the
journey to health

Wordmark with tagline

Simplifying the journey to health

Tagline, one line

Simplifying the
journey to health

Tagline, line break

Visual Universe

p.45

Visual Universe

p.45

From diagnosis to done.

Benjamin Le Roux Software Engineer

↓

www

LATENTHEALTH.COM

SF, California

Based

Tel

From diagnosis to done.

Benjamin Le Roux Software Engineer

↓

www

LATENTHEALTH.COM

SF, California

Based

Tel

CONCEPT 01

-39.333

LATENT HEALTH

LOGOMARK

CONCEPT 01

-39.333

LATENT HEALTH

LOGOMARK

The Connective Layer

-39.333

LATENT HEALTH

LOGOMARK

Colour

Primary colors

Primary colours form the core of the visual identity and should be used consistently across all branded materials. They establish recognition and create the foundation for the entire colour system.

The primary palette represents the brand's most recognizable colours. These colours should appear consistently across products, communications, marketing materials, and digital experiences to reinforce brand recognition.

Off White

HEX

CMYK

0, 0, 0, 2

RGB

250, 250, 250

White Smoke

HEX

CMYK

0, 0, 0, 4

RGB

245, 245, 245

Platinum

HEX

CMYK

0, 0, 0, 8

RGB

235, 235, 235

Taupe

HEX

CMYK

5, 13, 0, 64

RGB

87, 80, 92

Shadow

HEX

CMYK

5, 15, 0, 78

RGB

52, 47, 55

Deep Black

HEX

CMYK

0, 0, 0, 96

RGB

10, 10, 10

Onyx

HEX

CMYK

10, 14, 0, 92

RGB

19, 18, 21

Dusk

HEX

CMYK

11, 9, 0, 17

RGB

188, 191, 211

Haze

HEX

CMYK

28, 21, 0, 35

RGB

119, 131, 166

Light Lavender

HEX

CMYK

11, 13, 0, 0

RGB

226, 223, 255

Mauve

HEX

CMYK

25, 37, 0, 0

RGB

192, 161, 255

Pale

HEX

CMYK

16, 24, 0, 0

RGB

214, 194, 255

Slate Blue

HEX

CMYK

38, 46, 0, 28

RGB

114, 98, 183

Amethyst

HEX

CMYK

36, 55, 0, 62

RGB

61, 43, 96

Color Proportions

The colour palette is distributed in deliberate proportions to maintain visual balance across all applications.

Neutral tones; Off White, White Smoke, and Platinum, dominate as foundational surfaces, while the violet family; Light Lavender, Pale, Mauve, Slate Blue,occupies a measured secondary presence.

Darker tones anchor the palette with weight and contrast.

PLATINUM

white smoke

OFF WHITE

ONYX

DEEP BLACK

DUSK

MAUVE

PALE

LIGHT LAVENDER

SLATE BLUE

AMETHYST

TAUPE

SHADOW

HAZE

Color Combinations

Approved colour combinations help maintain visual consistency while ensuring sufficient contrast and accessibility.

Enterprise pharmacy intelligence that works in silence, speaks in certainty.

LATENTHEALTH.COM

Enterprise pharmacy intelligence that works in silence, speaks in certainty.

LATENTHEALTH.COM

Enterprise pharmacy intelligence that works in silence, speaks in certainty.

LATENTHEALTH.COM

3.1 · Palette files

Download the palette

14 colours, as custom properties Download CSS

Name, hex, RGB, use Download JSON

Typography

FK Grotesk,

Regular

AaBb

Typefaces

The identity uses two complementary typefaces that balance clarity with precision.

FK Grotesk is the brand's primary voice, clean and contemporary. It carries display type, interface labels, and narrative text, everywhere the system speaks directly to a person rather than presenting data.

Glyphs

{`AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%^&*()_+-=[]|;:'"<>,.?/~\``}

FK Grotesk, internal useDownload ZIP

Latent Mono

AaBb

Typefaces

Latent Mono grounds the system in technical rigor. It's used for data, code references, and technical information, the same register that runs through Network Diagrams, coordinate labels, and anywhere the system needs to read as measured rather than narrated.

Glyphs

{`AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%^&*()_+-=[]|;:'"<>,.?/~\``}

4.2 · Latent Mono

Latent Mono replaces Berkeley Mono

Uppercase for labels, index numbers and captions, at the site's mono scale.

Latent Mono, WOFF2 with an @font-face sheet Download ZIP

FK GROTESK

VARIABLE:REGULAR,

SIZE:86 px,

line height:100%,

tracking:-2%

Give your data the intelligence it deserves.

FK GROTESK

VARIABLE:REGULAR,

SIZE:32 px,

line height:100%,

tracking:-2%

Our pharmacy intelligence platform extracts signal from noise, transforming unstructured clinical data into structured, searchable insights.

FK GROTESK

VARIABLE:REGULAR,

SIZE:24 px,

line height:110%,

tracking:0%

Every integration is seamless. Every insight is verified. Every decision is backed by complete clinical context, deidentified and secure. We handle the hard work of understanding so your team can focus on what matters—better patient outcomes.

Extract signal from clinical noise, surface structured intelligence.

BERKELEY MONO

VARIABLE:REGULAR,

SIZE:14 px,

line height:110%,

tracking:0%

Type Hierarchy

These parameters establish a foundation for presenting clinical intelligence with clarity and visual hierarchy. Adjustments may be necessary based on specific contexts—from patient outcomes dashboards to clinical documentation.

FK Grotesk should always be used in its regular variable for titles, subtitles, and body copy across all contexts, ensuring clarity and visual hierarchy with legibility across high-information layouts.

For technical precision—such as deidentification parameters, data query structures, and clinical codes—Latent Mono serves as the essential supporting font, reinforcing the platform's commitment to structured, verifiable intelligence.

Type Hierarchy

Our typographic hierarchy establishes a clear structure for organizing content, ensuring readability and consistency across all brand communications.

Super intelligence for pharmacy.

Grow without hiring. Capture without complexity. Care without ceiling.

Latent is live in 45+ health systems, including half of the top 20. More than 2 million patients a year reach their medications faster because of it. Across the network, denials are down 30% and clinicians serve twice as many patients.

yiyang zhang

benjamin le roux

sarah jameson

DEBBIE SIMONSON

GET A DEMO

CASE STUDIES

200px

Architectur

128px

Architecture

96px

Architecture

72px

Architecture

BODY

24px

The intelligence beneath the surface, quietly orchestrating everything you need.

BODY S

18px

The intelligence beneath the surface, quietly orchestrating everything you need.

CAPTION

14px

The intelligence beneath the surface, quietly orchestrating everything you need.

MONO

14px

The intelligence beneath the surface, quietly orchestrating everything you need.

Type Scale

A controlled progression that establishes visual hierarchy across all applications. Each size is deliberate—designed to move information clearly through space without visual noise. The scale works at every distance: commanding on display, legible at body copy, precise at captions.

From H0 (200px) down to Mono (14px), each step maintains proportion and purpose. Use these sizes as the foundation for all typography. Don't interpolate between them. Let the gaps create breathing room; let the hierarchy do the work.

Layout Examples

A set of foundational compositions that showcase the typographic hierarchy and the correct application of each style.

System-status text is always set in monospace, uppercase labels followed by a colon or brace, with nested detail lines indented and prefixed by >, so the block reads like a live terminal log rather than static copy.

LATENT HEALTH

San Francisco, CA

Where the waiting ends

FIELD NOTES

48,210

APPROVED

THERAPY

2026

"Latent gives us back time. Time with patients, time for clinical judgment. It's the infrastructure layer that let us stop drowning in process."

Dr. Catherine Wells Pharmacy Officer, Pacific Regional Health

Identify gaps, accelerate approvals, capture value—automatically.

The intelligence behind pharmacy.

Latent's clinical agentic engine powers it all.

"Latent's real superpower is taking on that heavy lifting behind the scenes, so our top clinical talent can stay focused on what truly matters: caring for patients."

Deborah Simonson,

Chief Pharmacy Officer, Ochsner

SYSTEM: PHARMACY INTELLIGENCE ACTIVE •• COMPONENT: CLINICAL AGENTIC ENGINE ••

> DOMAIN: HEALTH SYSTEM OPS / ••

> STATUS: RUNNING - - - - - - - - - ••

Enterprise Pharmacy Intelligence

Replacements

When using Google tools such as Google Slides or Sheets, free fonts may be required. Here are some Google Fonts alternatives you can use if replacements are needed.

HOST GROTESK

VARIABLE:REGULAR,

SIZE:86 px,

line height:100%,

tracking:-2%

Give your data the intelligence it deserves.

HOST GROTESK

VARIABLE:REGULAR,

SIZE:32 px,

line height:100%,

tracking:-2%

Our pharmacy intelligence platform extracts signal from noise, transforming unstructured clinical data into structured, searchable insights.

HOST GROTESK

VARIABLE:REGULAR,

SIZE:24 px,

line height:110%,

tracking:0%

GEIST MONO

VARIABLE:REGULAR,

SIZE:14 px,

line height:110%,

tracking:0%

Extract signal from clinical noise, surface structured intelligence.

Replacements

When using Google tools such as Google Slides or Sheets, free fonts may be required. Here are some Google Fonts alternatives you can use if replacements are needed.

Download

Host Grotesk

Download

GEIST MONO

For Titles & Paragraphs

Variables: Regular

For For Code & Miscellaneous Elements

Variables: Regular

Graphic System

Signal Clusters are the language that expresses Latent's core concept, "as above, so below," one intelligence sensed from different distances. It carries the idea through a single, recurring building block: the unit.

The Foundation

Unit

[01]

Cluster

[02]

Structure

[03]

From scatter to structure

States

The Unit

The smallest piece of this graphic system, a single point with no inherent shape of its own. It's not a state, it's the material every state is built from. On its own it carries no meaning, it only becomes a Signal Cluster once it starts multiplying and relating to other Units.

Cluster

Units grouped loosely together, with no defined shape.

The most abstract state, no resemblance to anything recognizable.

Dispersed and controlled by our own conditions so it feels calculated and connected.

Structure

Units arranged in a fully ordered, repeating pattern, fully measured and contextualized.

One unit, one continuous progression, moving from total abstraction to full legibility, Cluster to Structure.

Organic

Hexagonal

[01]

[02]

Materials

Signal Clusters can take different forms depending on the context.

Organic

Rounded, dispersed, the biological register of the system, "so below."

Hexagonal

Built from the same atomic logic as the logo, the structural register of the system, closer to circuitry and machine intelligence than to cells.

Same behavior, same underlying logic, two different textures for two different halves of the same idea. Organic tends to show up where the brand wants to feel human, biological, felt rather than measured. Hexagonal tends to show up where the brand wants to feel technical, structural, closer to the agentic system itself, loaders, transitions, backgrounds for anything speaking to the intelligence layer directly.

Trace Style

Trace is the default rendering style for every Signal Cluster. Each unit has five stacked effects that simulate ink on paper. All use Normal blend, zero offset, so the halo stays centered.

How to create the effect

Drop shadow, radius 1.08, 60 percent Drop shadow, radius 6.31, 30 percent (25 for Lavender and Platinum) Inner shadow, radius 5.66, 60 percent Layer blur, radius 0.77 Noise, 37 percent (Lavender 10)

Six color variants (fill / effects)

Onyx #131215 / #000000
Slate Blue #7262B7 / #3D2B60
Lavender #E2DFFF / #C0A1FF, noise #EBEBEB
Platinum #EBEBEB / #CCCCCC
Taupe #57505C / #272329, noise #37313A
Dusk #BCBFD3 / #7783A6

Light and dark share the same fills and effects. Only the container changes: dark is #131215, light has no fill.

To keep this consistent across the system, we saved the full stack as a custom effect style in Figma. There's no need to rebuild it. Just apply Trace and every unit carries the same ink on paper treatment automatically.

Onyx Trace

Slate Blue Trace

Lavender Trace

Platinum Trace

Taupe Trace

Dusk Trace

Onyx Trace

Slate Blue Trace

Lavender Trace

Platinum Trace

Taupe Trace

Dusk Trace

Structure Plates

A dense, scientific-plate-style composition set within a coordinate grid, used specifically to demonstrate intelligence under control.

It's an expression of Cluster in the process of being studied, mapped, and measured, showing scattered signal being organized in real time, with Structure appearing only as a reference point of arrival.

Fig.01

Fig.02

Fig.03

Colors

Each composition pairs one color for Cluster with one for Structure Plates, always within the same coordinate grid, so the two elements read as part of a single measured system.

Light Mode

Cluster: Onyx or Slate Blue.

Structure Plates: Three selectable colors depending on need; Taupe, Slate Blue, or Onyx.

Dark Mode

Cluster: Platinum or Light Lavender.

Structure Plates: Three selectable colors depending on need; Platinum, Slate Blue, or Dusk.

02.Onyx & slate blue

03.Onyx & onyx

05.slate blue & slate blue

06.slate blue & onyx

01.Onyx & Taupe

04.slate blue & Taupe

02.Platinum & slate blue

03.Platinum & Dusk

05.Light Lavender

& slate blue

06.Light Lavender & Dusk

01.Platinum & Platinum

04.Light Lavender

& Platinum

Where they live

Fig.02

Fig.01

Clusters

Lives where signal hasn't resolved yet: gathering data across sources, loading and thinking states, transitions, and the "before" side of a feature story. It's the system still working, so it always needs context around it, whether that's text, UI, or motion, to read as calculated rather than random.

Structure

Lives where the system has already resolved: confirmed states, completed tasks, icons, patterns, and the "after" side of a feature story. It also carries the functional weight of the system, dashboards, data visualization, product iconography, because it reads as dependable and repeatable.

Fig.01

Fig.02

Signal Cluster Studio - Logic

A generative dot-cluster system representing connection, signal, and the clustering of ideas, the visual shorthand for how scattered information becomes structure.

Used across the brand wherever we need to express data, network, or thought coming together: dividers, loading states, backgrounds, or standalone graphic moments.

The system

What looks random is never actually random. Every cluster sits on an invisible elliptical structure with hidden orbital paths that anchor each node's position.

The ellipses are never shown in real use. They exist only as an internal scaffold, keeping every composition ordered underneath, no matter how organic it looks on the surface.

Fig. 01 - The cluster

The final output: nodes of varying size, some merging into blob shapes, in a composition that reads as loose and organic.

Fig. 02 - The structure

An illustrative breakdown, shown just to explain the logic. The orbital paths are made visible to show that clusters are not random, every node sits on one of them.

Signal Cluster Studio - Interface

Signal Cluster Studio is where this system runs live. Clusters ride the invisible orbital paths, each one moving at its own pace, spaced so no two ever sync up and the composition never repeats. What looks organic on screen is fully controlled underneath, every value is exposed as a setting.

From here, a cluster can also leave its orbital path and settle into one of six fixed structures, hexagon, square, circle, ring, infinite, or sphere, moving freely from any one to any other.

The interface lets you adjust how many clusters are in play, how they're gathered, and how the orbital field itself behaves, then record the result straight to video or loop it seamlessly for use on a page.

Deep Field Imagery

Deep Field Imagery applies the same halftone dot logic as Signal Clusters, scaling photography into abstract signal—neurons, branching lightning, cosmic structures that read equally as cellular or human. An iris photographed close becomes radial texture rather than an eye. The ambiguity holds: cosmic, cellular, or human, all contained in one frame.

Color

In dark mode, monochromatic violet renders through density alone—faint signal in shadow, peak brightness where it concentrates. In light mode, it converts to black and white to maintain register, or stays in color when needed.

Analogue Treatment

01 Source

Start from a deep field image, dense light against dark space.

02 Halftone

Apply Figma’s native Halftone shader.

Dot / CMYK

Dot size 4

Dot scale 1.07

Softness 0.09

Rotation −165°

Center 50%, 50%

Clip to alpha enabled

03 Flatten

Copy the result as PNG (⇧⌘C) and paste back as a flat image to lock the effect.

04 Color

For full color:

Apply a Mauve fill layer set to Hue blend mode
Add a Slate Blue fill at 32% opacity with Lighten blend mode

For monochrome:

Replace the Mauve fill with Deep Black
Change the Slate Blue fill's blend mode to Luminosity

source

halftone

⇧⌘C

flatten

color

Learn about Latent

ALL

product

RESEARCH

FEATURED

Search...

product

GPL-1 Bridge is here. How Latent helps.

AUGUST 26 2026

3 min

Rishabh Jain

FEATURED

Adaptive LLMs for medical questions

AUGUST 20 2026

2 min

Benjamin Le Roux

RESEARCH

Pareto frontier for clinical de-identification

July 20 2026

6 min

Yiyang Zhang

Network diagrams

Network Diagrams map the connective logic of the system: nodes, connectors, branching paths, and technical annotation, every node and label carrying the same precise register. Every node takes a hexagonal form, so the network always reads as structural, closer to circuitry than to cells.

This is the sparse end of that spectrum, where a Network Diagram is barely more than an instrument reading, a single metric plotted against an axis, function with almost no ornament, closer to data than to design.

CIPHER 97.9% recall

at $0.0002 per note Fig. 4 of the paper

Frontier LLMs

More accuracy, more costs

ACCURACY

COST

Time per case

-65%

NOW 9.3 MIN

16.2 MIN RETURNED PER CASE

PATIENTS RECORDS

Unpredictable data

Exposure Risk

Network diagrams

At the other end of that same spectrum, the logic shifts from measuring to connecting, points relating to each other across space, ideas linking together, or that same vocabulary layered onto imagery as a Micrographic, turning the image itself into something being read rather than just data being plotted.

Patient synced

Health protocol

CLINICAL

-39.333

27.491

-12.748

5.162

Network Diagrams

on Images

A network diagram transforms a static image into evidence of relation. It can highlight the critical moment within a scene, trace a pathway, or simply acknowledge that nothing stands alone. Use sparingly. Use with intention.

latent

APPROVED 1.0

-39.333

latent

REVIEW 2.7

5.162

Prior authorization complexity

Enterprise pharmacy population, week by week.

Wk 1

Wk 4

Wk 8

Wk 12

Wk 16

Wk 20

Wk 24

Photography

Subtle gradient background

A barely-perceptible gradient, reading almost as a clean cutout. The most versatile variant, works for insertion into any application across the system.

Soft gradient background

A visible transition from white toward a solid tone. Adds brand identity without losing the neutrality of the near-cutout variant.

Solid violet background

A deep, saturated gradient reading almost as a solid field. Stronger brand presence, for applications where more contrast or visual hierarchy is needed.

Portrait System

A tight, consistent format for profiles, speakers, team members, and clients. No scrim, no context, subject and background only. Pure and deliberate.

Framing

Individual portrait, bust, or half-body. Relaxed gaze slightly off-axis or toward camera. Natural engagement without forced corporate warmth.

Light

Soft, even frontal light. No hard shadows. No dramatic direction. The background shouldn't compete with the subject—it recedes.

Grain & Color

Subtle, consistent grain throughout. Cool gradient: indigo to blue on the technical register. Every portrait maintains the same restraint, never overshadowed by atmosphere.

Lifestyle Photography

Loose framing with scene and environment. Shows real moments in action, not staged.

Style

Always color. Soft, natural diffused light. No hard shadows. Genuine gesture, never posed. Asymmetric composition, subject off-center. Warm, slightly retro grading (70s register)—restrained enough to never compete with the system's violet.

We Can Show

Team moments, real work in progress. Calm individual portraits in context. Everyday details: coffee, notes, hands, eyes, body fragments. Tight crops that emphasize gesture and feeling rather than identity.

We Avoid

Stock poses, forced smiles at camera. Visible branding, props, flat studio light. Groups posing in rows; anything that reads corporate rather than candid. Anything clinical or forensic.

latent

"Latent's real superpower is taking on that heavy lifting behind the scenes, so our top clinical talent can stay focused on what truly matters: caring for patients."

Deborah Simonson,

Chief Pharmacy Officer, Ochsner

→ Read article

latent

80%

Patient data lives across fragmented notes. Most of it goes unread—and unused.

latent

APPROVED 1.0

-39.333

latent

LATENT HEALTH

San Francisco, CA

Where the waiting ends

FIELD NOTES

48,210

APPROVED

THERAPY

2026

Yiyang

Zhang

Product Designer

MORE INFO AT

→ LATENTHEALTH.COM

AUGUST 25. 2026

Latent

@Latent

Join us for Latent Talks with Yiyang Zhang.

Learn how modern data governance frameworks strengthen healthcare security and compliance.

-39.333

Patient Data Requires Smarter Governance

With Yiyang Zhang

23 MAR / 19 HS

MORE INFO @

LATENT.HEALTH

Talks

STATE 2.0

1:17 PM . Aug 11, 2026 . 21.7K Views

Latent

@Latent

Join Latent Talks with Benjamin Le Roux on healthcare data security. Discover how to build robust protection frameworks that support clinical operations.

STATE 2.0

Healthcare Data Deserves Better Security

With Benjamin Le Roux

23 MAR / 19 HS

MORE INFO @

LATENT.HEALTH

Talks

1:17 PM . Aug 11, 2026 . 21.7K Views

Latent

@Latent

Latent talks is happening. come for the insights on clinical deidentification, stay for a conversation with people who actually understand your problems.

STATE 9.0

-80.522

Friction was accepted. Not anymore.

With Debbie Simonson

23 MAR / 19 HS

MORE INFO @

LATENT.HEALTH

Talks

1:17 PM . Aug 11, 2026 . 21.7K Views

Iconography

Geist Icons

Our icon library of choice is Geist Icons in regular width—a minimalist and precise icon set designed for modern digital interfaces. With a clean, geometric aesthetic inspired by Swiss design principles, these icons prioritize clarity, simplicity, and functionality. Their sharp, adaptable design ensures they remain crisp at any size, making them ideal for responsive and high-resolution applications.

ANALYTICS ICON

168 PX

CODE WRAP

168 PX

CHECK SQUARE

168 PX

list ordered

168 PX

LAYERS

168 PX

API

168 PX

ARROW CIRCLE UP

168 PX

chart activity

168 PX

Possible Uses

Icons can enhance product features, improve clarity in UI elements like cards, and enrich graphics and diagrams across various applications.

Trusted by leading health systems

Built for HIPAA compliance. Designed for the operators running modern pharmacy operations.

Core intelligence

Intelligent Systems Behind the Scenes

Clinical workflow automation that operates with quiet precision. Machine intelligence handling the complexity so your team focuses on care.

Deidentification at scale

Prior auth automation

Integrates anywhere

Instructions

Go to the Geist Icon Set tab on the Latent’s Branding Figma file.

Icons are organized by categories or in alphabetical order. To find icons more quickly, enter a keyword in the search bar at the top left.

To use an icon, simply copy and paste it into your Figma design. To export it, click on the icon and select Export at the bottom right, then choose your preferred format.

/ 01

Open Geist Icon Set tab and search for your icon

16x16

/ 02

Copy and paste the icon into your design

Export

Export Icon

PNG

/ 03

If exporting, click the icon and select Export, then choose your format

Layout

Grid System

Latent's layout is built on a tight, modular grid following Swiss editorial principles. Minimal margins create visual control and precision. Gutters may flex based on format, but always maintain strict alignment and order.

The system is invisible—it simply makes intelligence visible.

Grid System

The Latent grid functions across all orientations. Vertical layouts use tight column structures and baseline rhythm. Horizontal applications maintain the same precision at wider proportions. Format changes; grid discipline doesn't.

Horizontal Grid

This demonstrates how the horizontal grid system applies to landscape layouts. Columns expand proportionally; baselines and margins remain consistent. The grid ensures structural precision across all wide-format applications.

Quiet architecture for complex problems.

Built for the problems healthcare organizations face every day. Systems that work quietly behind the scenes, turning complexity into clarity.

APPROVED 1.0

-39.333

Fig. 03

The layer beneath-

Vertical Grid

The vertical grid system maintains consistency across portrait layouts. Columns, baselines, and margins scale proportionally while preserving structural discipline.

MORE INFO AT

Hospital systems & adoption

Latent Health

LATENTHEALTH.COM

Provider Network & Clinical Integration

Hospital systems & adoption

Social Media Posts

Latent social media uses a 4-column grid to organize headlines, copy, imagery, and graphic elements with consistency. Margins of approximately 4% of the shortest side create a safe area. Content—headlines, text, logos, CTAs—respects the grid and hierarchy. Imagery and patterns may extend beyond, provided legibility and balance remain intact.

CLEAR AREA IN GRID VIEW

Social Media Posts

A conversation on building smarter clinical data systems for modern healthcare.

Debbie Simonson

VP & Chief Pharmacy Officer

Ochsner Health

Marjorie Lazarre

VP & Chief Pharmacy Officer

Yale New Haven Health

Lisa Stump

EVP & Chief Digital Officer

Yale New Haven Health

Friction was accepted.

Not anymore.

How three health systems are streamlining pharmacy operations with intelligent data management—and why speed matters now.

→ Read the feature

MORE INFO AT

LATENTHEALTH.COM

Patient Outcomes

2026 insights & trends

CLEAR AREA IN GRID VIEW

Visual System

[01]

Find the signal

→ latenthealth.com

Intelligence that brings life-changing therapies to the people who need them.

Market

& Adoption

MORE INFO AT

LATENTHEALTH.COM

MORE INFO AT

Hospital systems & adoption

Latent Health

LATENTHEALTH.COM

Provider Network & Clinical Integration

Hospital systems & adoption

Benjamin Le Roux Software Engineer

↓

www

LATENTHEALTH.COM

SF, California

Based

Tel

latenthealth.com

Approval Without Bias: Deidentified Prior Authorization at Scale and the Case for Equitable Care Access.

Where Prior Auth Creates Friction:

A Geographic Analysis

Latent Health

Foundation / 2026

Cardiology

Oncology

General Surgery

Psychiatry

1000 hr.

100 hr.

10 hr.

1 hr.

The healthcare system has a hidden tax. Prior authorization—the insurance approval process meant to protect patients—has become a systemic bottleneck. Hospitals spend millions on administrative overhead. Doctors sacrifice clinical time. Patients wait, uncertain whether their care will be covered.

Latent Health spent 18 months studying 2.3 million prior authorizations across 127 health systems. The findings are clear: the current model is unsustainable. But the solution is equally clear: automation with precision, transparency with trust.

Prior authorization denials are not equally distributed. Demographic analysis across 1.2M cases reveals systematic disparities in approval rates—a proxy for care access equity.

Fig. 01

Fig. 03

Approval Bottleneck Hotspots

Fig. 03

Administrative cost reduction

pag. 21

2022 baseline

2026 with Latent

Healthcare System

3.3

Topology

Prior authorization is not a single workflow—it's a network.

Each node represents a decision point. Each connection is a handoff, a delay, a potential failure. Latent's infrastructure sits at the center of this topology, collapsing wait time by streamlining signal flow across the entire ecosystem.

Rather than sequential decision-making across distributed nodes, Latent enables parallel processing—every stakeholder gets the information they need, simultaneously, with full auditability.

Source https://www.latenthealth.com

Every approval decision requires simultaneous coordination across dozens of actors: health systems, specialty departments, insurance carriers, regulatory bodies, and clinical staff.

pag. 22

66.5678

read

resolve

458.34

clearace

NEUROHEALTH

IDENTIFY

ENGAGE

SIGNAL

AUTHORIZATION

89,5645

-66.567238

CAPTURE

-79.475,733

AUTHORIZATION

-39.333,245

-79.475,733

+50 health

systems

route

clear

route

resolve

clear

deliver

Latent Health

Foundation / 2026

MORE INFO AT

LATENTHEALTH.COM

Provider Network & Clinical Integration

Hospital systems & adoption

MORE INFO AT

LATENTHEALTH.COM

Provider Network & Clinical Integration

Hospital systems & adoption

MORE INFO AT

LATENTHEALTH.COM

Patient Outcomes

2026 insights & trends

Quiet architecture for complex problems.

Built for the problems healthcare organizations face every day. Systems that work quietly behind the scenes, turning complexity into clarity.

APPROVED 1.0

-39.333

Fig. 03

The layer beneath-

CLINICAL

PHARMACY

SIGNAL

PHARMACY

Enterprise Pharmacy Intelligence

001

LATENT _ HEALTH

LATENTHEALTH.COM

Latent

Pharmacy intelligence designed for control, compliance, and clarity.

United States

STATE.03

enterprise pharmacy

intelligence

Latent

@latenthealth

500 Tweets

Following

Follows you

Enterprise pharmacy intelligence. The layer beneath. Built for teams that

need precision over noise.

United States

latenthealth.com

Joined May 2026

Following

10,450

Followers

10 · Profile image

Profile image options

Profile images, 1080 × 1080. The icon centred at 60% of the frame; the same file for LinkedIn and X.

Mauve on Onyx Download PNG
Off White on Onyx Download PNG
Onyx on Off White Download PNG

10 · LinkedIn

Personal profile banners

Personal profile banners, 1584 × 396. Grain is applied once, last, at upload size; download and use as is.

Lockup, dark Download PNG
Lockup, one colour, dark Download PNG
Lockup, one colour, light Download PNG
Brandbook, light Download PNG
Brandbook with tagline, light Download PNG
Brandbook, dark Download PNG
Brandbook with tagline, dark Download PNG
Enterprise pharmacy intelligence, dark Download PNG
Life-changing therapies, dark Download PNG
Tagline with orbit, dark Download PNG
Tagline with film still, light Download PNG
Tagline with film still, light Download PNG
Iris, dark Download PNG

10 · X

X headers

X headers, 1500 × 500, exported at 2×. The avatar sits over the lower left of the header; the left third stays clear.

Lockup, dark Download PNG
Lockup, one colour, dark Download PNG
Lockup, one colour, light Download PNG
Brandbook, dark Download PNG
Brandbook with tagline, dark Download PNG
Enterprise pharmacy intelligence, dark Download PNG
Life-changing therapies, dark Download PNG
Tagline with orbit, dark Download PNG
Tagline with film still, light Download PNG
Tagline with film still, light Download PNG
Iris, dark Download PNG

Motion

11 · Rollover

The icon rollover

One ripple, then quiet. The mark in the site nav is the only place the icon moves on hover. Hover the lockup below to see it.

Hover the lockup

Shipped as brand-v2/assets/mark.js. Markup contract: .ltv2-nav__logo > img[src=latent-v2-lockup-*.svg]; the script inlines the SVG and drives the six circles. Include the script and the nav mark gets the rollover; do not re-implement it.

11 · Liquid rollover

Liquid Rollover Effect

The plate over the About page hero. A halftone film sits on the black ground and the pointer stirs it like liquid; it settles when the pointer leaves.

Move the pointer across the plate

Shipped as veil.js (studio/runs/2026-09-09-home-figma-brandv2). Markup: a .dveil element with data-veil tuning inside a positioned black section; an optional [data-veil-hole] keeps copy clear.

11 · Engine

The engine diagram

The system diagram from the Platform page. Dots read in from the pharmacists, payers, patients and the EHR, hold in the core, then act back out.

PharmacistsEvidence and attestations
PayersAuthorizations and appeals
PatientsOutreach and adherence

EHRSystem of record for patient data

Reference: studio/runs/2026-09-05-platform-full-brandv2, section "engine". Loop of about 6 s: in 1200 ms, hold 2400 ms, out 1200 ms, rest 1200 ms.

11 · Stage

The platform stage

The animation beside the Platform section of the home page, playing through all four chapters: Identify, Access, Treat, Engage. An example of how we represent the brand in motion for graphical motion explorations.

Shipped as mission.js and backing.js (studio/runs/2026-09-09-home-figma-brandv2). Four chapters on one clock; the plate is drawn on canvas over the paper backing, and the readout decodes as each chapter lands. Hover lifts the grain under the pointer.

11 · End card

The end card

Six from one. One point at the hub becomes six measured seats in bearing order, then the name follows. Used to close films, social cuts and event builds.

Click to replay

Wordmark: Fade 0 to 1 from 1500 ms over 800 ms, house curve
Hold: Settled at 2300 ms; the lockup lands at the measured ratios and holds
Ground: Off White with Onyx ink, or Onyx with White Smoke ink; purple only in transit

Reference module: studio/runs/2026-09-09-logo-motion-brandv2/inv/e07.js, with the other end card studies beside it. An end card must land on the lockup exactly (mark X, wordmark 0.73X, gap 0.373X) and hold there.

11 · Resolve

Resolving animations

How things arrive on the page. One-shot, gated by an IntersectionObserver that adds .is-in to the host; the animation is authored paused and released on entry.

Blur reveal

Rise

Ink bleed

Click to replay

11 · Iris drift

Iris drift effect

The featured field on the Partners page. Perfectly still until the pointer enters; then the plate's bright bands sway along the fibres, lean toward the pointer and go a richer violet, and settle back to the still image when it leaves.

Move the pointer across the field

Source: studio/runs/2026-09-03-partners-covers-brandv2/field.js. This is a full-frame treatment for one hero field per page, never a texture behind copy.

Grain

12 · Rule

Texture and grain

Grain, texture, paper, film: any request for it means this one treatment, and only this one. It is applied last, once, to the finished export at its upload pixel size.

Before · clean render

After · one texture pass

12 · Calling it

How to call it in

Import the module from brand-v2/assets/texture and hand it the finished canvas. Never retype the numbers, never ship a second grain.

import { RECIPE, recipeFor, applyTexture, loadImage }
  from '/brand-v2/assets/texture/texture.js';

// 1. Render the artwork clean: no CSS noise, no per-element grain,
//    no baked feTurbulence, no paper layers from Figma exports.
const clean = await loadImage('press-release-clean.png');

// 2. Load the sheet the recipe points at.
const sheet = await loadImage(RECIPE.paper.src);

// 3. One pass, last, at the upload pixel size.
const out = applyTexture(clean, 1080, 1350, sheet);            // type, vector, avatars
const photo = applyTexture(clean, 1080, 1350, sheet, recipeFor(true));  // photographic artwork

out.toBlob(blob => download(blob, 'press-release.png'));

Brand Assets

13 · Downloads

Brand assets

Logos and the palette are the shared brand-v2 files the live site uses, so what you download is what ships.